The Amazon Fresh Store in North Los Angeles is located in close proximity to Kohl’s, one of the Top 3 supermarket chains in the US. When we no longer separate, they are both together, but on the Fläche Amazon says it has become the new digital DNA.


Digital Signage has started to enter supermarkets and offer innovation, so choose Amazon Fresh for Standard Signage. The only thing Screendesign has to offer is the Regal number and the Hinweis on the website.


Automatically im Store


If the Amazon-Fresh-Supermarket is committed, it is part of the Retail-Media-Netwerk-Gegenwart. A design award is won by Amazon with the content, but the graphics, descriptions, prices and regal numbers are no longer displayed automatically. The end of the description texts is possible in the online stores.


Offensively it no longer stops Amazon, the text for in-store purchases. The quirky Amazon AI may work best. Beim Text spart der Onlineriese aus Seattle, bei der Werbekennzeichnung dagegen nicht. There is more information about sponsored content on a Digital Signage screen in a supermarket.



Supermarket: Digital Signage at Amazon Fresh




Double digital category painting


They are displayed in a supermarket digital category flags – double 15.6-inch LCD displays that show the product range. The new Amazon Fresh installation screens with Android SoC come from Lenovo-protected instore screen from Florida. The model of the category flags is slightly understandable – Retail Media is less extensive.


There are no indications that the displays contain an incorrect display and a number of cookies. A classic Digital Signage has failed if the local Filialleitung is secured.


At Amazon Fresh, large digital digitization is offered – one of the designs to be installed in a large scale QR codes, which are used for an automatic robot in logistics. Because Amazon brings distribution in the distribution center to the stationary one-man shop. Während der Öffnungszeiten kannten wir small Roboter anddecken, aber Use-Cases die more automatic Stock Control sind better.


Stretched displays in Warenträger


We recommend using Stretched Displays for the waiter launch. The ebenfalls of Instorescreen from 48-Zoll-Incap-Screens are starkly reflective and barely visible in the corridors. Während unserer Site Inspection bewarb Amazon ausschließlich seine Handelsmarken.


A better Wirkung würden the Screens überzeugen, when they install a gangs on Regalen am Ende. The strong reflection and the display of the deck are smaller on 16:9 screens, the display is sparsely displayed.



ESL in Volleinsatz


So who puts the most Supermarket chains on Amazon Fresh on the ESL map. Enjoy the digital award ceremony not for dynamic prizes, but also for Prime-Rabatte and Paket-Specials (Buy 3 – get 1 free). It appears that Amazon has adopted the capabilities of ESL packaging.


Fazit


The Amazon Fresh supermarket concept does not own the E-Commerce market, but in some regions in the United States this is possible. However, the regional logistics and legal management of the large supermarket chain establishments prevents a major expansion.


In the best case, the digitization is so well written that there are no more problems. Von digital Einkaufswagen with automatic Erfassung bis zu zu Category Flags Displays and Roboter – der Besuch een Amazon Fresh Filiale ist immer wieder een Einkauf wert.



Supermarket: Redesign for Amazon Fresh





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